Sigrid about the creation of her GORE-TEX Norrøna anorak
Why was the creation of Sigrid’s own jacket based on her roots? Why did it have to be an anorak? What role did her parents play and what does the color red mean to her? We’ll be talking about all that and much more in our interview with Sigrid and her creative director Charlie.
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The process of creating Sigrid’s own Norrøna GORE-TEX jacket
It all started with a Pinterest board when Sigrid was thinking about her very own jacket. But what steps does it take to create and design a GORE-TEX jacket and how was it all done? A look behind the scenes with Norrøna’s Head of RD&D Alexandre Aubry.
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“Every human being should be responsible.”
The chosen brand partner for Sigrid’s jacket was Noronna, a family-owned company that is already on the way to becoming a 100% sustainable company. GORE-TEX blog author Laila had the honor of talking to Norrona CEO Jørgen Jørgensen, a man of his word with ambitious goals. To the interview!